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Title
Text copied to clipboard!Digital Marketing Executive
Description
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We are looking for a highly motivated and creative Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company and its products or services. This role plays a major part in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
The Digital Marketing Executive will be expected to evaluate the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). You will be responsible for identifying trends and insights, and optimizing spend and performance based on the insights. You will also brainstorm new and creative growth strategies through digital marketing.
Key aspects of the role include managing SEO/SEM, marketing database, email, social media, and display advertising campaigns. You will also be responsible for maintaining our social media presence across all digital channels and measuring and reporting on the performance of all digital marketing campaigns.
To be successful in this role, you should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital Marketing Executives will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
This is an exciting opportunity for someone who is passionate about digital marketing and wants to grow their career in a fast-paced and dynamic environment. You will have the chance to work on a variety of projects and make a real impact on the company’s success.
Responsibilities
Text copied to clipboard!- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organization’s website
- Write and optimize content for the website and social networking accounts
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time, or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts, and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Work with the design team to create visually appealing content
Requirements
Text copied to clipboard!- Bachelor’s degree in Marketing, Business, or related field
- Proven experience in digital marketing or similar role
- Strong understanding of current online marketing concepts, strategy, and best practices
- Experience in SEO, email marketing, and social media
- Excellent written and verbal communication skills
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Proficiency in marketing software and tools (e.g., Google Analytics, SEMrush, HubSpot)
- Ability to work independently and as part of a team
- Creative mindset with attention to detail
Potential interview questions
Text copied to clipboard!- What digital marketing platforms are you most experienced with?
- Can you describe a successful campaign you managed?
- How do you stay updated with digital marketing trends?
- What tools do you use for SEO and analytics?
- How do you measure the success of a digital marketing campaign?
- Have you managed paid advertising campaigns before?
- What is your experience with content creation?
- How do you handle tight deadlines and multiple projects?
- What strategies do you use to increase website traffic?
- How do you approach A/B testing in campaigns?
